Media Marketing Strategies
“It is clear that a newspaper, like any other product on the market, is a commodity that needs to be sold,” explains the deputy executive director of RAM, Igor Tsykunov, “this is a truth that not all editors have understood for themselves. It is necessary to develop an appropriate marketing strategy, which is subsequently implemented by the editorial team, advertising and distribution services. In this case, it is much easier to interest the reader and attract the advertiser.”
selfiecaptions.org
The release of new media and the creation of unique media
make it possible to expand spheres of influence. How did the media holding APC (LoveRadio) in 2006, when it launched the RadioDacha station, while occupying a new segment of the audience - summer residents and gardeners. Speaking of unique media, it should be noted that in 2009, within the framework of the North-West Media Forum, the Komi Republic presented its journalism projects — the unique comic-lingual information products created by the Yurgan TV and Radio Company: Miyan Yoz people of the village), Choi-Voka (cognitive game program for children), Serenity-fables (based on personal past reflections on the problems of being), an information program.
selfiecaptions.org/2019/05/instagram-captions-good-savage-funny.html#Instagram_Captions_for_Lyrics
Diversification of Media asset
It is a strategy to reduce the risk of a media enterprise by distributing investments and other resources among several lines of business. For example, when the content provider Carolina Technology, which provides various entertainment and information services to MegaFon-Moscow subscribers, acquired Style TV from Arnold Uvarov, some of the experts started talking about diversifying the activities of not only this provider, but also possibly the mobile operator.
Marketing strategy cycle
Here are the key stages of the marketing strategy life cycle:
• marketing audit organization
• developing, planning and choosing a marketing strategy
• implementation and implementation of marketing strategy
• control over marketing strategy implementation
• marketing strategy adjustment
selfiecaptions.tumblr.com
selfiecaptions.strikingly.com
myselfiecaptions.over-blog.com
myselfiecaptions.weebly.com
slashdot.org/~selfiecaption
www.diigo.com/user/myselfiecaptions
list.ly/list/2xmK-selfie-captions
flipboard.com/@selfiecaptions
fragile-and-isolated.tumblr.com
medium.com/@myselfiecaptions
myspace.com/goodselfiecaptions
getpocket.com/@selfiecaptions
about.me/selfiecaptions/
iitdelhi.academia.edu/priyakumari
released May 27, 2019
